When I was 12, I used to watch the world through an old Sony Bloggie camera, filming my childhood adventures. Racing home to edit, chasing a look I didn’t yet have the ability to create. Something that felt like memory. That made everyday moments look a little more like dreams.

I didn’t know it then, but what I was chasing was the look of film: the warmth, the grain, the emotion baked into every imperfect frame.

And I never stopped chasing it.

Years later, that same kid still lives in me. Still obsessing over the way shadows fall. Still rewinding movies to study how the light bloomed around a window. Still trying to make digital footage feel like it came from another time.

That’s what Retrofi is. It’s not just a color grading tool. It’s a love letter to the look that made me fall in love with filmmaking in the first place. A way to take clean digital images and give them texture, soul, and something you can’t quite name. But you know it when you see it.

Retrofi is built for filmmakers like me, like that kid, who believe images are more than sharpness or resolution. Who believe that the best stories deserve to feel as beautiful as they look. That sometimes, the imperfections are what make them unforgettable.

This is the culmination of over a decade and a half of chasing the perfection that is film. Never fully satisfied, but every day getting closer. I’m excited to share how far I’ve come.

I’m proud of what Retrofi has become, and I hope it helps you bring more feeling into your work. Thanks for being here. I hope to see what you create, and I hope Retrofi is that finishing touch you’ve been after.

— Josh, Founder of Retrofi

contact@retrofi.co